Postagens
APRESENTAÇÃO DO PROJETO DE INTERVENÇÃO
COLÉGIO ESTADUAL UNIDADE POLO
DE JANDAIA DO SUL- PARANÁ
ADVERTISING IN THE CLASSROOM
COLÉGIO ESTADUAL UNIDADE POLO
DE JANDAIA DO SUL- PARANÁ
ADVERTISING IN THE CLASSROOM
1. Hi --- | 2. Trust Me | 3. You Need | 4. Hurry ! | 5. Buy |
Técnicas e Estratégias nos Anúncios
Apresentação dos trabalhos de intervenção - PDE
AQUI OS ALUNOS APRESENTARÃO SEUS TRABALHOS FINAIS SOBRE O QUE ELES APRENDERAM SOBRE A MONTAGEM DE UMA PROPAGANDA E AS TÉCNICAS UTILIZADAS.
Apresentação dos trabalhos de intervenção - PDE
AQUI OS ALUNOS APRESENTARÃO SEUS TRABALHOS FINAIS SOBRE O QUE ELES APRENDERAM SOBRE A MONTAGEM DE UMA PROPAGANDA E AS TÉCNICAS UTILIZADAS.
Team 1 - Cristal Sponge
Alan H . Borelli Garcia
Fernando Carrasco
Juliana Aparecida Ferreira
Letícia Fernandes da Silva
Miguel Gonçalves
Talita Borelli Ferrareto
Veridiana Garcia Guimarães
Introducing the first project work : "CRISTAL SPONGE" commercial
Planning Guide
1. What is the name of your product?
CRISTAL SPONGE
2. Describe the product. What key words? Images?
It is made of synthetic yellow foam , has much greater cleaning power than other sponges on the market.
SLOGAN: NO WORK, JUST CLEANESS
KEYWORDS: Cleaness, bright, sponge revolution.
3. Who is the target audience of the product?
Howsewives.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
We will use comedy, we chose to make a movie to post on internet in a old and comic style music, old format movies, old vegetable brush and a catchy slogan to attract attention of the public.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
We want attract attention to use mute movies techniques as: music, face expressions, climax, showing a housewife suffering from the routine work of washing pans, then with the crystal spounge everything gets easier... We think before and after the Crystal Sponge in a housewife´s life.
Team 2 (Billboard presentation) - DEODORANT MODEL
DÉBORA
DENISE
FERNANDA
RENAN
WELLINGTON LUIZ FIGUEIREDO
ICE DROP SODA
Planning Guide
1. What is the name of your product?
"DEODORANT MODEL" and "ICED DROP SODA"
2. Describe the product. What key words? Images?
WE CHOSE TO WORK WITH A BILLBOARD ADVERTISING AS VEHICLE FOR OUR AD . THE FIRST PRODUCT IS A DEODORANT WITH FRAGANCE OF LAVENDER FOR MEN AND ROSES SCENT FOR WOMEN , ITS PACKAGING IS MODERN AND COLORFUL BOTH PRODUCTSWERE DESIGNED IN ORDER DON´T HARM THE OZONE LAYER.
SLOGAN: FEEL AS ONE OF THEM (DEODORANT)
Key words: famous people rose fragrance, lavender, deodorant,
THE SECOND PRODUCT IS ICED DROP SODA , IT IS A DELICIOUS AND REFRESHING SOFT DRINK!
The second is iced drop soda a delicious and refreshing soft drink flavored pineapple and mint. The packaging is simple, perhaps so the refrigerant can be purchased for a bargain, costing only $ 1.50co we can consider a cheap soda to the consumer market.
SLOGAN: ICED UNTIL THE LAST DROP( SOFT DRINK)
KEY WORDS: SOFT DRINK, REFRESHING, PINEAPPLE, MINT.
3. Who is the target audience of the product?
YOUNG, MODERN LADIES AND MEN IT COULD BE FOR SPORTSTS TOO ,AND THE SECOND PRODUCT IS FOR TEENAGERS AND YOUNG PEOPLE.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
FAMOUS PEOPLE (celebrities), A COLOURFUL IMAGES, WEASEL WORDS, PERSUASIVE LANGUAGE, CATCHY SLOGAN.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
We think to launch the product with a massive billboards display throughout the country and on television network with a cheerful jingle that draw the attention to young people for these products and thereby create desire to immediate consumption.
Team 3 (power point presentation): TREADMILLS ELEONAI TOPLINE.
ELEONAI NAARA BATISTA E SILVA
Planning Guide
1. What is the name of your product?
TREADMILLS ELEONAI TOPLINE
2. Describe the product. What key words? Images?
More than a basic treadmill, the Treadmills Top from Eleionai Naara features a 2.25 THP Impulse drive system, Comfort Cell, cushioning, digital speed, an exclusive Heart Rate Monitor and adjustable incline. Treadmills have long been one of the most popular pieces of fitness equipment because of the great cardio and weight-loss benefits. Motor Warranty 1 Year. I used images alluding to a person tired of walking under a burning sun, while that with the Top Line Treadmills Eleonai he could work out in the comfort of his home.
Keywords: Treadmills, fitness equipment, weight-loss.
3. Who is the target audience of the product?
People who are sedentary or who has no desire or time to attend gym or academies.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
A convincing language, showing how the product the best in the market, and images also convincing the public that wants to do gymnastics without leaving home or office.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
Show the product through a program of the products of gymnastics, but with a big differential in price, the first ten treadmills purchased by phone or Internet will have 50% discount on purchase and free shipping for whole country.
TEAM 4 (power point presentation): MUNDHY.
AMANDA CLAUDIA BARBOSA
GISLEINE GERMUZESQUE INÁCIO
LARISSA ALBERGONI CAMPANERUTTI
MICHEL FARIA DOS SANTOS
TAMIRES MUNHOZ LEITE
THAIS DOS SANTOS PARANHOS
Planning Guide
1. What is the name of your product?
MUNDHY
2. Describe the product. What key words? Images?
Our product perfume is the best perfume already presented. It was designed with a excepcional high standard quality, different from the others in the market, our perfume Mundy has high fixator power, we prefer to use recyclable packaging to not damage the environment, with an original bottle created just for the public which cares about the environment and a minimum of alcohol in their composition our product has a huge differencial from the other perfumes in market.
SLOGAN: THE PERFUME THAT PLEASES ALL WORLDS.
3. Who is the target audience of the product?
Modern women who cares about the environment.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
Persuasive writing, persuasive language, atractive, colorful images, music, and principally and ET image celebrity.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
ET our old known, here we wanted attract attention of the public, because even he fell in love with that perfume, is because it doesn't harm the environment, then even in other worlds it could be used. He also wants to take one with him. Got it?
TEAM 5 - PowerPoint presentation: TRAVEL SUPER CARD.
CARLOS ALBERTO FRANCO
DIONATA NUNES SANCHES
EDSON DE SOUZA SANTOS
MIGUEL DA SILVA GONÇALVES
WELINGTON RICARDO CRESTANI
Planning Guide
1. What is the name of your product?
TRAVEL SUPER CARD.
2. Describe the product. What key words? Images?
THIS IS NOT ONE MORE COMMON CREDIT CARD, BUT A SUPER CREDIT CARD! THAT YOU CAN TRAVEL RESTED WITHOUT WORRIES ABOUT FEES, NO ANNUAL FEE It CHARGED, AND YOU STILL GAIN ADDITIONAL POINTS FOR NEXT TRAVEL. ONLY OFFER TO CARD MEMBERS FOR SELECTED CONCERTS, SHOWS, MAJOR SPORTING EVENTS, AND MORE IN CITIES NATIONWIDE.
SLOGAN: TRAVEL SUPER CARD GO WITH YOU ALWAYS.
kEY WORDS:SECURITY,CREDIT CARD, TRAVEL, LIFE STYLE.
3. Who is the target audience of the product?
MEN AND WOMEN EXECUTIVE OR THAT PEOPLE LIKE TO TRAVEL.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
PERSUASIVE LANGUAGE , SLOGAN,CALLING BEAUTIFUL IMAGES ,AMAZING OFFERS.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
The first 20 customers who purchase the card will win a trip to northeastern of Brazil, with the right to two companions, all paid!
TEAM 6: OUTDOOR PRESENTATION: ESSENCE OF LOVE.
JUAREZ
MICHEL
RAFAEL
SAMANTHA
TATIANE
Planning Guide
1. What is the name of your product?
ESSENCE OF LOVE.
2. Describe the product. What key words? Images?
An elegant bottle containing a delicate perfume of Brazil-nut. We chose this bottle to advertise our product, because it is elegant like the woman who we chose to be consumer of our product.
SLOGAN:ESSENCE OF LIFE... ESSENCE OF LOVE
KEY WORDS: Keywords: Brazil, nut, perfum, fragance, elegance.
3. Who is the target audience of the product?
Romanticand sofisticated women of all ages.
4. What advertising strategies/propaganda techniques will you use in your advertisement?
We chose a delicate background, soft colors that match our romantic type of woman, persuasive language, attractive and sensual bottle perfume.
5. How you attract attention, arouse interest, create desire, and cause action with your ad?
We think in a slogan that could create interest and desire to all potencial consumers to try the product.
Personal Reflection
Dear students thank you very much for your collaboration and your commitment for the success to this intervention work. A BIG hug for all of you!!! Don´t forget your work haven´t finished yet you have a meeting in November 18th when Paulo Freire TV will make a video about you and your work at school.
Wish success in your interwiew.
Teacher Márcia C. S. Fajardo
November,3rd,2008